Wonderful information...thanks so much!
I am still not certain about the search categories though.
Let's see if I'm understanding correctly. If I have the LINK TEXT of "Snowflakes" then the KEYWORDS should be "snowflake" and "snow flake" - and the title of the item should contain one of the keywords?
As to showing up #3 in a google search -- WOW -- I took a screen shot and am saving it for properity!