Hi icantkeepitall,
When you generate a token for your Auctiva account, the token should become valid immediately after you have been transferred to eBay and entered your log-in information into their token generation page. If your token generation attempts have been unsuccessful, it is most likely that your eBay account is already linked to an existing Auctiva account.
In any event, if you are still having trouble getting your token generated, please contact our customer support team using the appropriate link on our help page: http://www.auctiva.com/free-auction-software-help/help.aspx
-Mike