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Yeah, I have yet to do it but I think the idea is that if you fill a blog with stuff related to your sales (and link to your sales) that the search engines will pick it up and it'll help bring in potential buyers.

I guess even a fairly static blog with only the occasional entry would help in that regard.

The two most popular blog sites are probably blogger.com and livejournal.com, both of which are pretty easy to set up.

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