I've been sitting on the fence about changing my Ebay name to something closer to what my eventual store will be, and also adding an account only for buying.
I know you have to be careful how you do it in order to transfer feedback ratings, and I know I'll be giving up a name I've become attatched to over many years. (I hate that part )
Any advice, or stories from folks out there who have gone through this? How important is "the right name"?