It's the same old boring sales-pitch-type stuff that's been there for years. Why try to sell Auctiva to us, when we're already using it?
Why not give the users something a little more informative for their home page. Why should users have to log into the forums to get the "News" and other important issues affecting the site? Why not just post them as entries on the home page? When you log into MyEbay, one of the first things you see is announcements, right? I, for one, think it's one of the few things that eBay does right. I think you'd get less complaints from people when there are issues going on with the site. After all, what percentage of Auctiva's users actually visit the community forums.
Maybe I'm off base here, but I, for one, would appreciate a home page that has some useful content.
You know.. to help 'sell' the service.