Hello!
The Auctiva store is a showcase of just your eBay listings. You can customize it with your logo, blog about your items, feature listings, etc, to make it your "own."
You can also point your custom domain to your Auctiva Store, which is good for driving traffic to your eBay listings.
If you want a store that is off of eBay, you may want to check out our
ecommerce stores