Close..manufacturer product number.
It is basically used for if you are selling new items where the number is on the original packaging/stickers...it will allow you to link and use catalog information on that item as well, if they have it.
I don't and can't really use it for my items.
but.....
If you go to eBay's help/Customer Support pages and type it in and you will get a fairly good explanation of it.
Pretty much everything you see on the listings form here is also on eBay's and eBay provides good explanations of what and why.