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First off I would like to take a moment to thank Cozi Collectibles and Dllepisto for ansering my Question's. Quite literally I felt cozier as I was reading your answer. I am starting to get it am maybe I am putting to much energy into focusing on Auctiva. I have nevr sold anything on line and am attempting at craming all of this in like someone who crams before a test the night before. ANYway to get to the point. Why would I even have a store at AUCTIVA if e-bay offers them. What are the benifits. Auctiva does seem to have a really nice site for the average joe? Also regardig the insurance which I am beginning to understand. Can one choose it and not choose it for individual transactions?
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Auctiva's storefront is a composite of all of your eBay listings. If you only list auctions, and don't have an eBay store, you can still go to your Auctiva store and see all of your items there in one place. It doesn't cost anything, so there's really no reason not to have an Auctiva store.

However, it's not a replacement for an eBay store. An eBay store will draw many more people, as long as you can successfully drive traffic to your store (usually through auction listings).

You choose whether or not to offer insurance to your customers when you create a listing with the editor. When you post the listing, it will show as "insurance optional" or "insurance required", etc. in your eBay listing, depending on how you set it in the listing editor.

It's not so confusing as it sounds, and once you've done it a time or two, you'll get the hang of it.

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