Picasso--nice art!
I think the lady in this article was referring to how much money you save listing with Auctiva in regards to the templates, images, supersized images, etc....it really is a huge savings!
For example, let's say you were selling an item auction-style with a starting bid of .99 on ebay directly (no Auctiva) and you had 10 photos that you wanted in your listing. You would have to pay:
.15 listing fee
1.00 for additional photos (using eBay's "picture pack")
.10 template fee
.10 scheduled launch time fee
= $1.35 to list directly on ebay
That same listing would cost only .15 if you listed with Auctiva because you get so much for free (images, template, scheduled launch time.)
I hope that helps