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the use of the term "store" is a bad choice on auctiva's part, imho. it's really just a gallery of your items that are for sale on ebay.

the html is for the store "window" (which can be automatically inserted in your listings or you can manually insert in your listings). the store window is a scrolling gallery that can be placed in your listings. There's a link in the "window" that will take a person to your auctiva "store".

since auctiva has 3rd party checkout, perhaps eventually they'll make it where can do full-fledged stores on auctiva (crossing fingers) but for now it's simply a gallery.

if it helps with explanation, here's my auctiva "store" http://www.auctiva.com/stores/viewstoreitems2.aspx?id=21087

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