I read the article recently in another location and I think it is right on. A definite working business plan. From the comments on here, guess not too many people will implement it. I already have a store for one of my seller names and it makes its way in sales. I use the auctions as lead in items to get people to the store to buy from there. I also have another seller identity and buy and sell small antiques and collectibles. I have been thinking of definitely implementing the mentioned articles plan. Particularly since I am already buying and selling the same kind of items.
Face it, we would not be having this conversation except that all of us sell on Ebay, like it or not. I am no friend of Ebays, just a user, like they do with me. I'm there to make money, simple as that.