Reminder to schedule your auctions NOT to end or begin during American Idol.
For those of you who saw the eBay documentary 1 1/2 hour CNBC documentory on ebay "The Ebay Effect: Worldwide Obsession."(and those who didn't) this point was driven home visually and statistically.
The documentary showed how the numbers of shoppers from the East Coast dropped drastically at the time American Idol started and how the members shopping jumped back after the show. Then it showed the cascading effect across the United States.
It worked this way last year and I'm sure it will be this way again this year.