mikexstuff,
I just checked with our engineering department and featured items are actually not reflected in the Auctiva store window...just the store itself.
I know I've been misinforming people of this for a while, and, for that, I sincerely apologize.
The store window is set to display a group of items that are ending around the same time as the one being viewed, which may explain why it seems like you always see the same listings in there.
The store window also may be cached by your browser. You can try clearing your cache via the following process:
In Internet Explorer go to the Tools menu, click the Internet Options menu item, then click the "Delete Files" and "Delete Cookies" buttons.
In Firefox, go to Tools -> Options -> Privacy -> Clear All.
Remember to close all browser windows but one while clearing your cache.
I hope this helps=)
-Mike