We had an ad taken down by a VERO member for the first time the other day. We sell a particular watch that generates bids anywhere in the neighborhood of $50 to $90. Here's one we sold a few weeks back:
You can see in the title the word "Tank". That's a general term used to describe a watch that has a rectangular case with thick bars running down the sides (reminiscent of a WWI tank's tracks). Well, apparently, "Tank" in reference to watches is a word trademarked by Cartier. A VERO member representing Cartier had eBay take down the ad.
Never mind the fact that a search for "tank watch" excluding "Cartier" brings up hundreds of results ( ), but ours gets taken down.
What I'm wondering is, is it OK for us to contact any of the bidders to let them know the situation (and that we were unaware that "Tank" was a trademark of Cartier), and to inform them that we will be relisting the item, minus the offending terms. I can live with the fact that we can't use "Tank" anymore in the ads. Sellathon data indicates that not a very big percentage of people searched for that term anyway. What bothers me is that customers may think we were trying to pull something shady, and they won't come back to bid on our items. Is it against eBay policy to contact them?